Recruiting and Motivating Corporate Volunteers through Role-Play as Students: JA South Africa
To actively engage potential volunteers in the program, HSBC decided to create an opportunity for actually experiencing the program. A group of 40 HSBC employees who expressed an interest in volunteering to deliver the JA More than Money program assembled to participate in the program in the role of students in a classroom (playing the board games, etc.), with a JA facilitator taking the role of the volunteer delivering the program. The group’s response to the program was enthusiastic.
This idea is easy to implement. Not much time is taken away from work (about two hours), and the cost is minimal. Not only does this activity help volunteers become familiar with the program content, but it also encourages championship of this and other JA programs at the company and at schools.
Contact: Linda McClure, email@example.com