Including Teachers’ Input in Program Localization to Promote Marketability: JA Japan
JA More than Money includes some terms, ideas, and cultural references that are not easily understood by all Japanese students. Therefore, JA staff previewed the program to a group of 70 students and four teachers who work in Shinagawa City, one of Japan’s leading and most forward-thinking school districts. Then the teachers provided feedback for effective localization. When teachers are involved in program development and implementation, they tend to be eager to recommend it to other teachers and advocate on behalf of its inclusion in the official curriculum. Word-of-mouth PR works well, especially for educational programs.
Contact: Yoriko Kuroki, email@example.com